Find your fair rate in 5 minutes. A rigorous method that combines your level, your location, your real costs and the market rate.
Type of shoot, experience level, location, working time, real costs.
Real cost of delivery + market rate. Both angles to set a solid price.
A rate explained with concrete advice, plus a button to create your quote directly in Fotostudio.
Fill in the 5 steps below. The more precise you are, the more reliable the result.
These ranges are indicative for an intermediate-level photographer in a medium-sized UK city, based on market observations and the Fotostudio community.
The most experience-sensitive shoot. Emotional value justifies premium rates.
Very competitive market. Portfolio quality and client reviews make the difference.
Niche driven by emotion. Clients are very sensitive to the photographer's style.
Companies have larger budgets. Professional delivery and speed matter.
Very competitive at entry level. Adding video and drone elevates positioning.
Market driven by e-commerce. Large volumes and long contracts can negotiate.
Agencies and brands pay well. Boudoir is a premium niche with high emotional value.
Niche market with union rate scales. Copyright fees are an important addition.
Fast-growing niche. Passionate clients who care deeply about quality.
For London: x1.4. For major cities (Manchester, Edinburgh, Bristol): x1.2.
There's no single way to structure your photography pricing. The right model depends on your specialty, your clients and how you work.
One price covers shooting + editing + delivery of all selected photos. The client knows exactly what they pay before signing.
You charge a session fee at booking (covering travel and minimum time), then present the photos in a sales session. Clients buy digital files or prints à la carte.
You offer 3 tiers with increasing deliverables, e.g. Essential (1h + 20 photos), Standard (2h + all photos), Premium (everything + album). The Premium anchor makes Standard feel like great value.
Fotostudio tip: whatever your model, always describe your deliverables clearly: number of edited photos, format, deadline, usage rights. Clarity protects the client relationship. Fotostudio lets you create all 3 types of quotes with e-signature included.
The most common mistake: setting prices by copying competitors without knowing their costs, tax situation or experience level.
The right method combines two approaches:
Annual costs ÷ number of billable shoots = cost per shoot. This is your absolute floor.
What your local market is willing to pay for your level. If you’re below it, you’re leaving money on the table.
The maximum of the two, always above your cost price, even when the market is low.
A 2-hour shoot can mean 4–6 hours of editing. If your price only covers shooting time, you’re working at a loss. Always include total working time.
Camera, lenses, Lightroom, hard drives, insurance, accountant… These often add up to €500–€1,500/month that must be spread across every shoot.
Cutting prices to win clients creates a vicious cycle: budget-conscious clients, thin margins, burnout. The right client pays the right price.
Your costs rise each year and so does your experience. A 5–10% annual increase is healthy and well accepted by loyal clients.
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