Photography website pages: the essentials (and what to put on them)

You've chosen your platform, you have your photos, and now you're staring at a blank page. What should you put on your photography website? How many pages should you create? Should you show your prices?

Here's every page, its job, what to put on it and the common mistakes. If you haven't chosen your tool yet, start with our comparison of photography website builders.

1. The typical structure of a photography website that sells

An effective photography website follows your future client's journey: they discover what you do, look at your photos, check the price, get to know you, then get in touch. Each page answers a question they're asking, in that order.

When you're starting out, you don't need to create everything at once. A website with 6 or 7 well-filled pages is better than one with 20 empty pages. For example, include your prices on your service pages, then split them out as your content grows.

2. The homepage: your promise in one sentence

Your homepage should make clear within a few seconds what you photograph, where you work and what the visitor should do next.

What to put on it

• A clear promise, at the top of the page: your speciality and your town. For example: "Newborn and family photographer in Bristol, soft and natural images, at your home or in the studio."
• A strong photo, representative of what you want to sell (not of what you'd like to photograph someday).
• One main button, always the same: "Book your session" or "Check availability".
• Two or three short testimonials, and a photo of you with a few words of introduction.

Common mistakes

• A vague slogan ("Capturing the moment, celebrating emotion") that could fit any photographer.
• A full-screen slideshow with no text at all: pretty, but neither Google nor your visitors know what you offer.
• No town mentioned in the text, even though your clients search for "photographer + town". To dig deeper into this, read our guide to local SEO for photographers.

3. The service pages: one page per type of session

Create a separate page for each type of session you sell (wedding, maternity, family, corporate headshots…), because each one speaks to a different client with different questions.

What to put on them

• Who the session is for, and what it gives the client (family memories, photos for a business website…).
• How it works: preparation, duration, location, number of people.
• What's included: number of photos delivered, editing, online gallery, delivery time, any prints.
• A gallery of 10 to 20 images from that type of session only.
• The price or a "from" price (see the next section), then the booking button.

Common mistakes

• A single "Services" page that piles everything up, from weddings to packshots, with no detail.
• Listing services you no longer want to offer: every page attracts the matching enquiries.

4. The prices page: show your prices or not?

There's no single right answer: showing your prices filters enquiries and reassures, not showing them leaves more room for discussion. The most common compromise is the "from" price.

A fixed price suits simple sessions (portraits, families, mini sessions), a "from" price suits complex projects (weddings, corporate).

On the page, stick to two or three packages per type of session, with what each one includes, the options (album, prints, travel) and your deposit terms.

If you're still unsure about your rates, the photography price calculator helps you work them out from your costs, your working time and your income goal.

5. The portfolio and galleries: show what you want to sell

Your portfolio isn't there to show everything you can do, but to make people want to book the type of session you want to sell. A short, consistent selection makes more of an impact than a hundred images in different styles.

• Organise your galleries by type of session, with the same names as your service pages.
• Only publish photos you have permission for: every recognisable client should have agreed in writing to their photos appearing on your website (their image is personal data under UK GDPR and the GDPR, and the rules vary by country). The simplest way is a clause in your contract.
• Show complete sessions as well as your best images: the client sees what they'll really receive.
• Optimise image file sizes so pages load quickly, especially on phones.

To choose and order your images well, follow our guide to creating your online photography portfolio.

6. The about page: you're the one they're choosing

The about page matters enormously on a photography website, because clients aren't just choosing photos: they're choosing the person they'll spend a session with. Especially for an intimate session or a wedding.

What to put on it

• A real photo of you, smiling and recent, ideally at work.
• Your story in a few paragraphs: why you do this job, what moves you about your speciality.
• Your approach: how you put people at ease, how much (or how little) you direct during the session.
• A button to get in touch, at the end.

Common mistakes

• A page with no photo of the photographer, or just a logo.
• A list of your gear: your client doesn't know what an 85mm f/1.4 is, and it's not what will win them over.

7. Testimonials and reviews: proof from others

Testimonials reassure visitors better than any argument, because they come from people who were in their shoes. Place them where doubt creeps in: on the homepage, on every service page, and near the contact form.

• Add the first name, the type of session and, if possible, a photo from the session (with the client's consent).
• Favour specific reviews ("we were worried our 2-year-old wouldn't sit still, and it all happened through play") over vague compliments.
• Link to your Google reviews: they can be verified and they also count for your local SEO.

8. The contact and booking page: where it all happens

Your contact page should be short, reassuring and quick to fill in: every unnecessary field costs you enquiries. This is where a visitor becomes a lead.

A short form, with the right questions

• First name, email and phone number.
• The type of session (a drop-down list is enough).
• The preferred date or period, and the location for a wedding or an event.
• An open field: "Tell me about your project".

Right next to it, state your response time ("I'll get back to you within 24 hours") and stick to it. With contact forms connected to your client database, every enquiry is saved automatically and you never lose a lead again.

Online booking

For simple sessions (mini sessions, portraits, studio), online booking saves time: the client picks their slot and pays their deposit without any back-and-forth emails. An online booking module for photographers can be displayed directly on your website. For a wedding, go for a form followed by a call.

The form is only one step. What happens next (first message, follow-ups, call) matters just as much, and we cover it in detail in our article on the sales funnel for photographers.

9. The FAQ page: answer before you're asked

A well-made FAQ removes the last obstacles to booking and saves you from answering the same emails ten times a week. Note down the questions your clients really ask you, and answer them simply.

The questions photographers hear most often:

• How it works: how long does the session last, where does it take place, what happens if my baby cries or it rains?
• What to wear: how should we dress, which colours should we avoid, should we bring several outfits?
• Delivery times: when will I receive my photos, and in what form?
• Rights: can I print my photos, post them on social media, use them for my business? Will you publish my photos?
• Payment: deposit, balance, cancellation and rescheduling.

10. The blog: useful, but not a priority

A blog mainly helps you get found on Google and show complete sessions, but it's only useful if you keep it going regularly. No blog is better than a blog whose latest post is three years old.

A few post ideas that work for a photographer:

• The story of a session or a wedding, with a selection of photos and the location (useful for local SEO).
• Practical guides: "What to wear for a family photo session", "The most beautiful photo session locations in [your town]".

11. The legal pages you need (depending on your country)

A professional website has to provide certain legal information: who you are, how you handle personal data and, depending on the case, how you manage cookies and your terms of business. The exact requirements depend on your country and your legal structure, but leaving them out exposes you to penalties and doesn't look very professional.

• Your business details: your name or your company's name, your contact details and, depending on your country and legal structure, your company registration number and your VAT number if you have one.
• Privacy policy: what data you collect (through your contact form in particular), why, how long you keep it and how people can ask to see or delete it. It's a requirement of UK GDPR in the UK and of the GDPR in the EU.
• Cookie consent: needed if your website uses trackers that require consent, such as Google Analytics or the Meta pixel. Visitors must be able to refuse as easily as they accept.
• Terms of business: essential if you sell online (booking with payment, print store, gift cards), and good practice for every booking.

Some website builders help: in Fotostudio, the legal notice and privacy pages are pre-filled, analytics work without cookies, and a consent banner appears automatically if you add Google Analytics or the Meta pixel. Still, reread every text and adapt it to your country.

12. The client area, the professional bonus

A client area built into your website, where your client finds their quote, contract, invoices and gallery, gives a very professional image and simplifies the whole rest of the relationship. It isn't essential, but it's a real plus.

In practice, your client:

• accepts their quote online;
• signs their contract without printing or scanning anything;
• pays their deposit, then the balance;
• receives their gallery, chooses their photos and orders their prints.

The detail that changes everything: this area opens on your website, at your address and in your design, rather than on a third-party provider's platform. That's what the Fotostudio client area offers when your website is built with Fotostudio. Other tools offer very complete online galleries or contracts: what matters is that your client has a single place to find everything.

13. The final checklist before your website goes live

Before publishing, check these points: they often make the difference between a website that's simply beautiful and one that brings in bookings.

• Your speciality and your town appear at the top of the homepage.
• Each type of session has its own page, with how it works, what's included and a price or a "from" price.
• Your about page includes a real photo of you.
• Testimonials are visible on the homepage and on the service pages.
• Every page ends with a button leading to contact or booking.
• Your contact form is short and states your response time.
• Your FAQ answers questions about how it works, what to wear, delivery times and rights.
• Business details, privacy policy, cookie banner (if you use trackers) and terms of business (if you sell online) are in place.
• Your website loads quickly and displays properly on a phone.
• Every page has its own title and description for Google.

You can build all these pages with the tool of your choice. If you want a website already connected to your services, prices, enquiries and bookings, you can use Fotostudio's photography website builder. It's mainly worth it if you run your business in Fotostudio. For a purely aesthetic portfolio, other platforms offer more templates.

FAQ: the pages of a photography website

Conclusion: every page should lead to a booking

A photography website that sells isn't necessarily the most beautiful or the biggest. It's the one that answers your future client's questions and always shows them the next step. Start with your homepage, your services and your contact page, then build out the rest over time.